Goodbye Legacy Product Quizzes; Hello Biomarketing!

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Consumers today are tired of long overwhelming product quizzes, only to get a standardized response based on fairly limited variables. Despite expressing the desire for products consistent with their basic needs, consumers are often met with generic recommendations. These recommendations for their basic health goals are not specific to metabolism, hormones or mental health issues. For example, 77% of consumers want personalized wellness insights, but only 12% are receiving them according to Accenture. This gap leaves consumers frustrated with wellness companies missing real and immediate opportunities for conversion and growth. Enter the new world of biomarketing where everything is personalized to your biological needs. 

Lack of Personalization in Wellness Solutions

Many wellness brands still rely on outdated methods while consumers demand what is now referred to as “hyper-personalization.” Consumers are frustrated with the current state as they simply don’t deliver on their expectations. Here’s why these methods don’t work:

Tedious, Time-Consuming Product Quizzes

Traditional product quizzes can take up to 10-15 minutes to complete, and along with the monotony of answering a survey with repetitive questions. It does feel much like the frustrating paperwork when first visiting one’s new doctor’s office. These standard legacy product quizzes are often repetitive and fail to account for important factors. For instance, changing vitals, biomarkers, health history, genetics, allergies, geographical location and other variables that affect efficacy for individuals. Spending arduous time on lengthy surveys often leads to frustration and abandonment. Moreover, it leaves quiz takers dissatisfied and dismissing the recommended solution. If the brand is lucky the user will provide their email address, whereby they do what every other brand does, which is start emailing the consumer more unwanted communications and generic advertising. 

Lack of Real-Time Data Use

Traditional wellness quizzes generally use static demographic information such as age, gender, or location to recommend products. But this approach misses the mark. It doesn’t take into account real-time health data like activity level, sleep quality, or stress. Without using this dynamic individual data, the tools cannot adapt to the ever changing needs of the individual throughout their day, month or years.

Consumers Want Convenience

Wellness consumers value convenience. They don’t have time to fill out long surveys, and they want wellness solutions that fit into their daily routines. 85% of consumers prefer simple, functional wellness solutions that don’t require excessive effort. For this reason, obtaining blood labs and genetic test results is similarly a challenge, because of the complexity, cost, fears, misunderstanding or lack of awareness, and the time and transportation involved with accessing biomarkers through biologics. 

Missed Opportunities for Proactive Wellness

Traditional wellness tools are generally reactive. They wait for consumers to express issues, such as stress or fatigue, before providing suggestions. Unfortunately, the ‘sick-model’ of healthcare has demonstrated a failure to support preventive health on a population basis.  Fortunately, health systems are recognizing the power of natural healing and leveraging personalization to improve wellness.  And, biomarker-based, predictive analytics could help anticipate a customer’s needs before problems arise.

By way of example, if a health analysis tool analyzes a customer’s health data and notices a decline in sleep patterns, it could suggest a sleep aid before the customer feels the effects. This proactive approach helps customers stay ahead of their wellness goals and creates a more engaging experience.

AI-MD’s BioQuiz – Patented, Data-Driven, And Personalized Biomarketing

AI-MD is changing the game with its patent-pending AI-MD Health scan and the BioQuiz for brands that eliminates the need for quizzes. Instead, it uses real-time biomarker-based health data to provide accurate and personalized recommendations that are more relevant, efficient, and engaging for your unique wellness experience.

Here’s How Biomarketing works:

  • Unlike traditional quizzes, BioQuiz uses biomarker data such as blood pressure, triglycerides, mental health, heart rate variability, disease risk, symptoms, rashes, coughs, and stress metrics. This data-driven approach ensures that every recommendation matches consumer’s current health status, in real time.
  • AI-MD results from the BioQuiz are constantly evolving based on real-time feedback. If a consumer’s wellness goals change, such as moving from improving breathing or reducing stress, AI-MD adapts its recommendations accordingly. This dynamic personalization ensures that the products offered to customers always match their health status, making the experience feel more relevant, useful and highly personal. It’s not a one-time solution, but an ongoing, evolving process that grows with the consumer and takes their entire health condition into perspective.
  • By using predictive analytics, BioQuiz can anticipate the wellness needs of consumers before they even express them. For instance, if the system detects stress and mental health index patterns, it can suggest stress support such as Ashwagandha and gut health, supplements that typically have the effects sought for the identified condition. The predictive model keeps consumers on track with their health goals. Moreover, it also creates a sense of care that goes beyond reactive recommendations which can also take some time after visiting a doctor’s office for labs. Consumers feel like their needs are being met before they even ask.
  • 85% of consumers prefer wellness solutions that integrate into their daily lives. AI-MD simplifies wellness and improve access to health improvement more rapidly. It does not require customers to fill out long forms. Instead, it uses real-time health data making the experience effortless. The result is a personalized experience that’s simple to use and directly connected to the consumer’s health journey. This seamless approach increases user satisfaction and keeps customers engaged.  

Note: (Can’t wait to try?  Get a health scan now, but don’t forget to finish reading the blog!)

How Personalization Biomarketing Drives Revenue, Retention, and Growth

AI-driven personalization not only benefits consumers but businesses too. Here is how biomarketing can help brands:

  • Businesses that excel in personalization generate 40% more revenue than those that don’t, according to McKinsey. By offering tailored experiences that align with a customer’s health data, wellness brands can increase conversion rates and repeat purchases.
  • Personalized wellness solutions keep customers coming back. Studies show that brands that use AI-driven personalization see a 25-30% increase in repeat purchases. By offering solutions that are consistently relevant, customers remain loyal, resulting in long-term retention and higher customer lifetime value (LTV).
  • Personalized experiences help brands retain customers. This means wellness brands don’t need to spend as much on acquiring new customers. The cost of retaining a customer is five times cheaper than acquiring a new one. By using BioQuiz, brands can reduce customer churn and improve overall profitability through increased retention and more efficient customer acquisition strategies.

The wellness industry is changing, in response to global health pandemics, and consumers are demanding personalized and data-driven experiences while AI-MD is leading this change. By using real-time biomarker data and predictive analytics, AI-MD ensures that every recommendation is personalized to the consumer’s current health needs. The future of wellness is personalization, and AI-MD is here to help your business stay ahead of the competition with biomarketing. Discover how BioQuiz can help your wellness brand or health practice today.  

Click here to select a time to meet and receive a personalized BioQuiz prototype for your brand from AI-MD. 

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To explore AI-MD solutions for consumer wellness brands and how to integrate our BioQuiz into your website, email sales@ai-md.com or click here to request a demo with our experts. 

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